Toblerone Logo

I love Toblerone, but I never paid attention to its logo.

This Swiss chocolate was created in Bern (Berne) more than a hundred years ago. A legend says that Berne’s founder loved hunting and vowed to name the city after the first animal he met on his hunt. The animal happened to be a bear, and so the town was named Berne. The bear became a big deal for the town; you even can find the bear on the town’s flag and coat of arms.

Theodor Tobler, the creator of Toblerone, put the famous local mountain, Matterhorn, in the logo of Toblerone and hid a bear in the image. He obviously loved his country and town.

Tobler was clearly a wordsmith and invented a fascinating name for his chocolate. As Wikipedia explains, the name Toblerone is a portmanteau combining Tobler’s name with the Italian word torrone, which is a type of nougat used in his chocolate. However, Wikipedia doesn’t explain that the word Toblerone also contains a secret: the word BERNE (bear).

After writing this, I couldn’t resist and bought some dark Toblerone chocolate. Now it brings me pleasure in more ways than one.


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