Link, Blogroll and Review Exchanges

I used to receive emails requesting link exchanges with other websites. They promised to increase my page rank by creating additional hyperlinks to my pages. I ignored them. If they thought my website was good, why did they need my reciprocity to link to me? Besides, their websites didn’t have anything to do with mathematics; they were the sites of dental services or Honda dealers.

I have resisted the temptation so far. The links that I have on my websites are to sites that I recommend. Sometimes I wonder through other people blogrolls and add good links to my blog.

At other times a blog roll exchange happens: I have Google Analytics installed on my sites. From time to time I examine my traffic. When I see a new traffic flow from a particular website, I check that site out. If I like it, I add it to my blogroll.

I wouldn’t mind people writing to inform me that they have a link to my website and asking me if I’d like to reciprocate. But this doesn’t happen. Instead, strangers write to me offering to put up a link to my website on the condition that I put a link to them. I do not like this imposition.

Recently I received a request for a blog review exchange. I went to that blog and found that all of its postings were reviews of other people’s blogs, presumably those who had agreed on this kind of exchange. I checked out several of those other blogs and I didn’t find any of them very interesting.

I missed this opportunity to receive that blog review, but on the other hand, if I start linking to random crap, I might lose the respect of my readers.

My previous paragraph reminded me of a Russian joke:

I wonder how a person whose website comes up first in a Google search for “random crap” feels.

Russians assume that such a person will be embarrassed. They do not understand Americans who welcome negative publicity, and purposefully would name their website randomcraponline.com.

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One Comment

  1. Felipe Pait:

    You won’t lose _my_ respect, but indeed it’s not a good idea to waste your political capital linking to random garbage…..

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